UHS News is the internal digital newsletter for employees of UHS and its affiliates. FALL 2021
Marketing Spotlight — Highlights of Recent Campaignsuhsnews2021-11-17T18:28:52+00:00
Marketing Spotlight — Highlights of Recent Campaigns
Acute Care Division
In anticipation of the opening of Northern Nevada Sierra Medical Center in spring 2022, we recently launched a health system brand identity in the Reno market. Aligning on strategic objectives, the local team partnered closely with The Agency at UHS to message and design Northern Nevada Health System’s “Elevate Your Health” campaign.
The multi-channel, integrated marketing campaign promotes multiple access points in the local geography, with the consistency of one aligned brand approach across digital and print.
Behavioral Health Division
Northeast of Dallas, Glen Oaks Hospital is surrounded by colleges and universities. Glen Oaks Hospital recognized the need to develop a program that provides mental health services for young adults ages 18-28.
In the first quarter of 2021, the internal agency within the Marketing and Communication team developed a variety of collateral and marketing pieces that exuded a bright, energetic look and feel. Collateral pieces included a flyer, email and social graphics.
Additionally, paid media contributed to increased awareness and engagement with targeted tactics, including email blasts to colleges within a 50 mile radius of Glen Oaks.